The Young School

The business card uses a simple illustration of a dinosaur drawn by a young student. As the student learns more about dinosaurs each day his mental picture of the dinosaur develops with the addition of knowledge. Three images were chosen to represent a weeks worth of learning about the subject to help explain the schools teaching philosophy to potential parents. This imagery is integrated into their marketing materials. The use of the child’s drawing sparked the idea for the tag line, “learn, grow, evolve.” Which was used in all print and television spots created for the school.  Also shown a marketing brochure and pocket folder to contain additional slick sheets for parents.