Precision Demand

Precision Demand, recently acquired by AOL has developed the most robust data set in the advertising industry so advertisers can have an in-depth understanding of their customers and learn how to more effectively reach them on TV.

Given the companies high tech marriage of online analytics, algorithms and paired with traditional television ad spots demanded an identity that spoke immediately to their technology acumen and ground breaking approach to monetizing customer data sets.

I created the identity and complete brand guidelines for Precision Demand which can be viewed here.